s_vi cookie


What is s_VI Cookie?

This cookie is used to identify a unique visitor if the standard s_vi cookie is unavailable due to third-party cookie restrictions. Not used for implementations that use first-party cookies. This cookie is stored on your domain as a first-party cookie. The following table describes the flags for Analytics cookies: “Lax” by default when using CNAME.

What are the flags for Analytics cookies?

The following table describes the flags for Analytics cookies: “Lax” by default when using CNAME. “None” when using 2o7.net or omtrdc.net. If using a single CNAME to track across multiple domains or properties, SameSite should be set to “None” for s_vi. For help with changing Analytics cookie settings, contact Customer Care.

What are Analytics cookies and how do I use them?

Analytics uses cookies to anonymously define new visitors, help analyze clickstream data, and track historical activity on the website, such as response to particular campaigns or the length of the sales cycle. More information is available in Analytics help about First-Party Cookies. Contains a copy of the Experience Cloud ID (ECID) or MID.

What is the purpose of the mcmid Cookie?

The MID is stored in a key-value pair that follows this syntax, s_ecid=MCMID This cookie is set by the customer’s domain after the AMCV cookie is set by the client. The purpose of this cookie is to allow persistent ID tracking in the 1 st party state and is used as a reference ID if the AMCV cookie has expired.

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