uk beauty industry statistics 2019


What is the UK beauty industry?

The beauty industry is a familiar presence in the UK’s shops, on its high streets, and throughout the assorted media that carry its adverts. Comprising a diverse range of everyday essentials, luxury goods and personal services, consumers rely on the beauty industry for a multitude of needs every day.

How much do UK consumers spend on beauty products and services?

We estimate that UK consumers spent a total of £27.2 billion on beauty products and services in 2018, 2 percent of UK household’s total consumer spending.2Some £10.4 billion or 38 percent of this expenditure was spent on personal care and maintenance products (Fig. 4).

How many influencers are there in the beauty industry?

In 2019, there are a total of more than 2,768 influencers with a presence in the industry, with many of these having suitable platforms to promote beauty products.13A small number of these boast massive followings, with tens of millions of followers on Instagram, however this represents just one end of the industry.

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