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  • What is an example of cluster analysis in segmentation?

    Examples of cluster analysis in market segmentation
    Traditional segmentation might be based on their belief that only people over 45 have the income to purchase their dresses.
    But they used clustering and found that younger women of 25-35 not only have the income but are more likely to purchase cocktail dresses.

  • Can you give an example of how you would use clustering in a business setting?

    Clustering is the way that professionals from different areas group different data into similar categories.
    An example are developers who, when analyzing the data architecture of a retail store, organize stock information by merchandise, price, size, volume.

  • What is a good example of clustering?

    For example, you may have customer data and want to group the customers into separate groups based on their similarities.
    For instance, the customers can be grouped based on their behavior.
    Other applications of clustering include image segmentation, document clustering, anomaly detection, and recommendation engines.

  • An industry cluster analysis identifies industries that are geographically concentrated or of a similar nature, and that make use of related buyers, suppliers, infrastructure and workforce.

An example of cluster analysis would be if a company wanted to use this technique in order to find new markets to target. The company could collect data on potential customers' income, recent home purchases, and location. Cluster analysis would then be used to group the data points together and look for patterns.
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