analytics documentation

What can I do with Google Analytics?
Collect, configure, and analyze your data to reach the right audience. Set up and customize measurement for websites, web and mobile apps, and internet connected devices. Build on top of Google Analytics with our simple and powerful APIs. Educate yourself and experience what's possible with the Google Analytics platform.
How do I create a Google Analytics ID?
In Google Analytics, click Admin. Make sure you are in the correct account and property. In the Property column, click Data streams. Click the data stream for which you need the ID. In the Google tag section, click Configure tag settings. In the Your Google tag section, copy the ID that starts with "G-" or "AW-".
What are analytics reports & how do I use them?
Analytics reports help you understand clearly how your users behave, which enables you to make informed decisions regarding app marketing and performance optimizations. Analytics provides unlimited reporting on up to 500 distinct events.
How do I migrate my website to Google Analytics 4?
If your website currently uses a Universal Analytics property and you want to use a Google Analytics 4 property, see Make the switch to Google Analytics 4. You can also visit the Developer Migration Center for migration information geared towards a developer audience.

Overview

Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps GA4 is a new kind of property designed for the future of measurement: Collects both website and app data to better understand the customer journey Uses event-based data instead of session-based Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling Predictive capabilities offer guidance without complex models support.google.com

How to get started with Google Analytics 4

There are three ways to get started if you are an editor or administrator: Option 1: Set up Analytics data collection for the first time Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”) The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal Analytics property. You'll still be able to access your Universal Analytics property and view reports based on your historical data. You can access both properties using the property selector in the Admin area. Option 3: Add Google Analytics 4 to a website builder platform or CMS (content management system) Do this if you use a CMS-hosted (Content Management System) website, e.g. a website created using Wix, WordPress, Drupal, Squarespace, GoDaddy, WooCommerce, Shopify, Magento, Awesome Motive, HubSpot, etc. support.google.com

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