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Introduction to Search Engine Optimization

Introduction to Search Engine Optimization Getting Started With SEO to Achieve Business Goals Table of Contents Section 1: Introduction to SEO What is SEO? Google Replaces the Phone Book How Search Engines Work What it Takes to Rank Long-Tail Concept & Theory Content is King How to Approach Your SEO Strategy Section 2: On-Page SEO

What is SEO analysis & why is it important?

SEO analysis takes many forms, and the most common actions include: On-page SEO auditing helps you check your website for common technical issues that can affect search engine performance, like missing tags or broken redirections.

How to check Seo for free?

Just enter your domain and the search term you want to check. The tool will immediately display your domain’s ranking as well as the top 100 URLs ranking for this keyword. Instantly review your website for free with the SEO checker from Seobility and get tips for a better search engine optimization and higher rankings.

What is a good SEO score?

It will scan a page on your website and point out all of the SEO errors you need to fix in order to increase your rankings. We grade your web page based on a number of factors and we list them all in this report. Any score above 90% is the proper range for your webpage. Can Social Media Improve Your SEO Score?

What is an SEO report?

An SEO Report can also be used on a recurring basis (monthly is the most common frequency) to showcase the improvement in SEO performance overtime to clients or your boss. Additionally, the report can highlight any SEO issues which need fixing in order to help improve organic search performance.

What Should An SEO Report contain?

We recommend your SEO report contain the following 8 sections: 1. 1.1. 1.1.1. Results Executive Summary: if the recipient only reads one page of the report - this is it. Keep this to one page and make sure you highlight that you've made recommendations on how to improve - this will motivate the recipient to keep reading 1.1.2. SEO: focuses on the

Results Executive Summary

The purpose of the first page is to give the recipient the topline results on one page. This can be challenging because SEO is complex and there are many inputs and variables. Nevertheless, stakeholders usually want summarized insights which is why its important to use a summarization method in order to quickly convey results. We recommend a tradit

SEO

This section is broken down into 5 components which make up "on-page SEO". You will need to view the page source and analyze each of the following: 1. Header: check the character length of the Title and Meta Descriptiontags ensuring they are within the recommended character lengths of 10-70 characters an 70-320 characters respectively 2. Body: chec

Usability

To check cross-device website usability open the website on a mobile browser and tablet browser and take a screenshot. Add these screenshots into mobile and tablet device frames in the report so the recipient can easily see how the website loads on each device. Open the page source again and check if unsupported technologies are being used like Fla

Performance

Use a Website Speed Check tool such as Google PageSpeed Insightsto ascertain the server response time, page content load time, page scripts load time and overall page size (in megabytes). It is best to show context around the load times on a performance gauge with traffic light colors: green for good, orange for fair and red for bad. Breakdown the

Social

Check that the website links to the main social channels such as Facebook, Instagram, YouTube, Twitter and LinkedIn. View the page source or use Facebook's Pixel Helperto check there is a valid Facebook Pixel and that Facebook Open Graph Tags are being used properly. Also check that Twitter Cards have been implemented. Visit the Twitter profile and

Security

Check that SSL and HTTPS redirects are in place and valid. Run a malware check using a tool like Google's Safe Browsing site status. Also check that no email addresses are written in plain text on the page. A website can achieve an A+ grade for Security if it passes the security checks and uses end to end SSL/HTTPS technology. seoptimer.com

Technology

This section does not require grading but it can be handy to list all 3rd party technologies used on the site. View the page source or use a technology lookup tool like BuiltWithto discover all technologies used. Also list the site's server IP address, DNS Servers, Web Server address and page charset. These are all good pieces of information to inc

Recommendations

Finally, you should use all the insights above to formulate recommendations on how to improve SEO performance. Group your recommendations by each section of the report and indicate which recommendations are high, medium and low priority. When discussing with your client or boss, focus on the high priority items first. seoptimer.com

Save Time and Automate Your SEO Reports

As you can imagine, creating this report manually takes many hoursof your time. Instead, you should be focusing on growing your business, not assembling reports. This is why we built SEOptimer. It can generate instant SEO reports in PDF format which you can whitelabel with your logo and customize fonts and colors. Over 1,500 customers around the wo

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