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PDF Regulation of e-cigarettes advertising

22 sept 2022 · UK) Private bespoke correspondence between a marketer and a Applicable to e-cigarette ads whether or not the product contains nicotine 

PDF E-cigarette marketing in the UK

This is concerning as the intended purpose of UK regulations on e- cigarettes is to minimise promotion to young people whilst allowing promotion to adults who

  • Let's take a look at the shadowy techniques used by Big Tobacco to market e-cigarettes and vaping devices to young people.

    Let's take a look at the shadowy techniques used by Big Tobacco to market e-cigarettes and vaping devices to young people.

    1Using Emotional Appeal to Attract Youth.
    2) Offering Scholarships To Students Willing To Write About The Benefits of Vaping.
    3) Bringing E-Cigarette Ads Directly To Youth Via Social Media.

  • Can e-cigarettes be advertised?

    Both nicotine and non-nicotine e-cigarettes can be legally sold to adults (≥18 years), but advertising is not permitted on television, radio, print media, and the Internet25.24 oct. 2023

  • Can you advertise vaping in the UK?

    Don't advertise in prohibited media
    Under rule 22.12, nicotine-containing e-cigarettes and their components cannot be advertised in certain media, unless they are licensed by the MHRA as medicines.

  • Is it illegal to advertise cigarettes UK?

    After the ban on tobacco advertising in the UK in 2003, tobacco companies became increasingly reliant on displays at the point of sale to draw attention to their products and stimulate sales.
    Evidence shows that children are more likely to smoke if they are exposed to in-store tobacco marketing.

  • Under these Regulations, advertising nicotine e-cigarettes on television, radio, online or in print is illegal. Advertising on outdoor posters and billboards is permitted, but content is subject to Advertising Codes enforced by the ASA.
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