Anne Baudart - Festival

around–the ordering of time occurs due to the returning of the festival 9 In this manner our temporal being is given rhythm through festivals whether we are expressively aware of it or not In a festival it is clear that those who participate in it are embedded in a play that goes beyond their subjective choice activity and intending

Drawing on work on the innovation strategies implemented in festivals Calvo-Soraluce and Viñals-Blanco (2014) studied the effect of social media on innovation They found that social media can contribute to new prod-uct development and marketing and can transform the festival experience