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  • Products and services
    Other products include: 7-Select private-brand products, coffee, fresh-made daily sandwiches, fresh fruit, salads, bakery items, hot and prepared foods, gasoline, dairy products, carbonated beverages and energy drinks, juices, donuts, financial services, and product delivery services.

  • What is the goal of 7-Eleven?

    7‑Eleven aims to be a one-stop shop for consumers – a place people can always rely on to deliver what they want, when, where and how they want it.

  • What type of market is 7-Eleven?

    7-Eleven, Inc. is the premier name in the convenience-retailing industry.

  • Who is the target customer of convenience stores?

    Target market segments
    Convenience stores serve the entire purchasing population of its geographical area but focuses on customers who need to purchase items outside of normal working hours such as swing shift employees and quick shoppers looking for snacks and related items.

  • 7-Eleven uses demographic segmentation strategy with age as the parameter. The main target segments are adults and youth. Its customers mostly are male (60-70%), age from 18-44 years old.
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