europe outbound tourism statistics 2019


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PDF EUROPEAN TOURISM: TRENDS & PROSPECTS (Q3/2023) 1

1 nov 2023 · Year- to-date data show that around 1 in 3 destinations have surpassed 2019 levels of foreign arrivals Europe's recovery was mostly driven by 

  • Global outbound travel and tourism expenditure 2019, by country.
    In 2019, outbound travel and tourism consumption in China reached 262.1 billion U.S. dollars - the highest of any country.
    The United States came second in the ranking with a total outbound expenditure of 184.2 billion U.S. dollars.

  • What are the most popular destinations for European Travellers outside of Europe?

    The United Kingdom, Türkiye and Switzerland were the top 3 destinations in terms of number of trips made by Europeans outside the EU in 2022 (see Figure 4).
    Destinations outside the European continent made up only 10.1 % of all foreign trips (see Figure 2): 4.2 % to America, 3.2 % to Africa and 2.6 % to Asia.

  • What are the most visited countries in Europe 2019?

    1France90.9 million2Spain83.5 million3Turkey51.2 million4Italy64.5 million

  • Which country has the most outbound tourists?

    The United States was the country worldwide with the highest outbound tourism expenditure in 2022.
    That year, outbound tourism spending in the U.S. amounted to just above 115 billion U.S. dollars, increasing sharply over the first two years of the coronavirus (COVID-19) pandemic but remaining below pre-pandemic levels.

  • Europe is the largest source market for outbound tourism, making it an interesting region to target. In 2019, there were 743.9 million international tourist arrivals from Europe (UNWTO). These accounted for just over one half (51%) of global outbound tourism (1.465 billion international arrivals).
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