introduction au marketing pdf

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Principles of MARKETING

1 Marketing: Creating Customer Value and Engagement 2 2 Company and Marketing Strategy: Partnering to Build Customer Engagement Value and Relationships 36 Part 2 Understanding the Marketplace and Consumer Value 64 3 Analyzing the Marketing Environment 64 4 Managing Marketing Information to Gain Customer Insights 96

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UNIT 1 INTRODUCTION TO MARKETING AND ITS CONCEPTS

explain the meaning definition and scope of marketing management; analyze and explain different concepts or philosophies of marketing management; identify key elements of marketing; explain the history and evolution of marketing as a management discipline; and explain the functions of marketers

What are the characteristics of marketing concept?
Consumer orientation: An overwhelming emphasis on the consumer and his needs is the first distinguishing characteristic of marketing concept. It enables the firm to look at a business activity from the point of view of customer.
What is a marketing introductory text?
For undergraduate courses on the principles of marketing. This introductory text to the world of Marketing uses a proven, practical, and engaging approach. It shows students how customer value-creating it and capturing it-drives every effective marketing strategy.
What do you learn in a marketing course?
Part 1: Defining marketing and the marketing process. Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Sustainable marketing, social responsibility, and ethics -- -- Part 2. Understanding the marketplace and consumers.
What is the ultimate aim of a marketer?
The ultimate aim is to ensure that the organization creates a match between what consumer wants and the type of product it is capable of supplying. The marketer tries to feel the market to trace the customer’s specification and advise various departments of the organization accordingly.

Formation marketing / cours marketing complet gratuit (tuto marketing)

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