EPSON PRINT PERFORMANCE Une vraie politique d`impression - Support Technique
Does political skill affect impression management?
In particular, Harris et al. (2007) found that political skill moderated the relationship between the use of five different types of impression management (ingratiation, self-promotion, exemplification, intimidation, and supplication) and supervisor-rated performance.
How effective is impression management?
Self-monitoring, political skill, and network centrality all seem to play an important role in determining one's success at impression management. However, the effectiveness of impression management may also be very context dependent.
What are indirect impression management tactics?
Also, Andrews & Kacmar (2001) developed a measure of the four indirect impression management tactics (i.e., boasting, blurring, blaring, and burying) identified by Cialdini (1989).
What is self-focused impression management?
Self-focused tactics consist of behaviors designed to highlight how the subordinate is a nice, polite person; thus, this type of impression management is somewhat consistent with exemplification.
Overview
Being able to influence how others feel about a person, product, situation or idea can be a valuable asset in professional and social contexts. Impression management refers to the practice of trying to affect other people's perceptions. Understanding how impression management works can help you achieve your professional goals and increase your effectiveness at work. In this article, we discuss what impression management is, including information about its purpose and methods, and explain how to implement it in the workplace using situational examples. indeed.com
What is impression management?
Impression management refers to the actions people take to persuade others to think about a concept in a certain way. People use impression management to reinforce current opinions or attempt to change them depending on their goals. Impression management uses the control of information to emphasize certain aspects of a situation while diverting attention from other details that could contradict the desired impression. When using impression management, people focus on spreading information that aligns with how they want others to perceive them, causing their audience to make decisions and form opinions based on an informational bias. Impression management can operate as a subconscious process that people don't realize is happening, which often occurs in social situations where people naturally try to make themselves likable and try to embody positive traits. It can also be a purposeful, strategic decision people enact when they need to control public opinion. indeed.com
What is the purpose of impression management?
The primary purpose of impression management is to establish or preserve someone's social standing. This is true even in business situations because companies rely on their societal perception to convince people to do business with them. People can use impression management for anything from making friends to getting a job. Understanding your own motivation for impression management makes it easier to achieve the outcome you want. indeed.com
Who uses impression management?
Everyone uses impression management when interacting with others. Even if you're not purposefully trying to manipulate what others think about you, your friends, your jobs or your ideals, you may still display a personal bias when sharing information about your life. People use impression management on an interpersonal level when they talk about their characteristics and interests based on what they think others will relate to. You can use impression management during job interviews to convince others of your qualifications and business meetings to promote advantageous deals. Organizations also use impression management on a wider scale to influence how their community, customers and target audience perceive the company's brand and mission. Instead of using interpersonal communication, businesses influence public opinion using marketing campaigns, press releases, spokespeople, sponsorships, corporate policies and business initiatives. Related: How To Build Your Influence at Work indeed.com
How does advertising use impression management?
The field of advertising relies on impression management to convince people to make purchases based on their positive ideas about a specific brand or company. Advertisers use impression management any time they communicate with the public, including both consumers and other brands. This can be through press releases, videos, print advertisements, product packaging, social media posts, comments and even customer service policies. Impression management allows advertisers to gain favor with the public by promoting certain aspects of their business, which builds positive associations among their target audience. This often involves basic promotional strategies, such as a candy company only discussing the flavor of their product and not the nutritional value to encourage the consumer to ignore the negative consequences of purchasing a product. Impression management in advertising can also be more complex, like using a fun and friendly tone in social media posts to make customers think of the overall brand as more relatable. Related: 32 Effective Advertising Tactics indeed.com
Impression management techniques
Redirection Redirection is the act of shifting someone's focus from one subject to another. Using redirection as an impression management technique distracts people from negative information by replacing it with positive information. This can involve changing the subject or discussing information from a new perspective. Advertisers often use redirection when acknowledging the negative aspects of their product by justifying those negatives by highlighting a positive immediately afterward. Flattery Complimenting others is a simple way to align their values with yours and manage their impression of a situation. Being complimentary when interacting with others gives the impression that you're a kind individual who has their best interests in mind. This can make it easier to ask for favors or promote a different point of view later on. By telling people they're smart, attractive and likable for holding a certain opinion, you also provide positive reinforcement for them to agree with you and promote that perspective. Thanking people in advance or giving them a conditional compliment gives them the motivation to follow through with the desired thoughts or actions. For example, a clothing company might advertise that customers who wear their outfits are friendly and charismatic, causing consumers to make purchases so they can embody those same qualities. Related: 20 Types of Emotional Appeals in Advertising Conformity Upholding social norms is another way to manage how people view you. Masking the parts of your personality or lifestyle that don't fit in with social expectations in favor of focusing on your characteristics that conform changes how others view you. This can make it easier for you to influence people in different social circles by aligning your behavior with their expectations. This impression management tactic relies on people's desire to be accepted and their desire to be around people who are like them. By showing that you're part of the group in some ways, you can influence their opinions by presenting your ideas as the norm. indeed.com
How to use impression management
1. Determine the values of your audience The first step to getting people to think a certain way is to understand their current perspectives and values. It's easier to convince people to agree with you or develop a certain opinion when you know the personal goals and beliefs that motivate their thought process. Emphasize the traits that your audience values the most, making small adjustments based on who you want to appeal to. Related: How To Find Your Target Audience 2. Be subtle Ensure that your impression management tactics offer a subtle persuasion to avoid making others feel manipulated. Making people think it was their original idea to make a purchase, agree to a deal or follow your advice will help them feel more confident in their choices. People trust their own judgment more than they trust other people, so subtly drop hints instead of directly giving an order for a more effective strategy. Related: Persuasion and Influence: Definitions, Benefits and Tips 3. Use techniques consistently Follow through with your impression management strategy and uphold the same message throughout your interactions. Repeating information can make people feel more comfortable with the idea over time, and may even eventually start thinking about your opinions as facts. Have a clear goal about how you want others to perceive you or your work and regularly do things to reinforce that idea. indeed.com
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