apple branding 2019
What is Apple channel branded merchandise?
Apple-approved channel-branded merchandise can be given away at strategic events, such as store openings and major trade shows, to promote your afiliation with Apple. Merchandise that contains an Apple channel signature must not be sold by your store or business, and it must not be resold to or by a third party.
What is an Apple channel signature & reseller identity?
The Apple channel signature and reseller identity must be used in such a way that there is no implied endorsement by Apple of the manufactured item. An Apple channel signature can be included with the reseller identity on high-quality keychains, mugs, pens, notebooks, and portfolios.
Why are Apple trademarks important?
Because trademarks are essential in building strong brands, they are extremely valuable assets. It is important that you use Apple trademarks carefully to prevent customer confusion about ownership and responsibility and to protect the valuable investment Apple has made in its trademarks.
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