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What Is Apple Messages For Business?

Apple Messages for Business is a new way for patients to communicate with healthcare businesses via text message. The conversation starts when patients on Apple devices tap the message icon of a clinics’ listing on Siri, Search, Safari, Maps, or the participating clinic’s website or app. podium.com

What Can You Do with Apple Messages For Business?

Patients on Apple devices can text participating healthcare clinics to schedule appointments, ask questions, resolve issues, and even complete payments. Appointments are synced with the Calendar app and payments can be made with Apple Pay. Healthcare companies can automate responses for simple requests and have people available to respond when nece

Is It Hipaa Compliant?

While Apple Messages for Business is a great option for companies looking to streamline patient care and interactions, it is not compliant with the Healthcare Insurance Portability and Accountability Act (HIPAA) and thus cannot be used by your medical practice. Apple uses end-to-end encryptionso that only the receiver and the sender see the message

What Other Options Are available?

If you are interested in the benefits of conversational commerceor customer relationship management tools, there are still plenty of options outside of Apple Messages for Business. And if you want to reach the modern patient, mobile options are crucial because it’s where they spend an average of almost 5.5 hours of their day. podium.com

Online Scheduling

For scheduling purposes, some review sites like Zocdocprovide a HIPAA compliant way to schedule an appointment online. Other organizations include scheduling options directly through its own website, online patient portals, or by email. podium.com

Text Messaging

Google Business Profileenables messaging from the healthcare business listing on Google. Both Android and Apple users can use this option, and you can respond via text message through the Google Business Profile App or through email. While Google has guidelines for sensitive information, this form of messaging is still HIPAA compliant and can be us

WebChat

Webchatis another secure option for your patients to communicate with healthcare providers. By adding a chat widget to your website, patients can have FAQs answered, check appointment availability, and even self-assess symptoms before coming into your practice. Implementing a webchat option could save time on the phone for staff and perhaps a trip

How Can I Implement These Options?

Just because communication between patients and healthcare systems is regulated doesn’t mean it has to be complex. Whether you’re looking to incorporate texting to schedule appointments, digital payment methods, or just a secure line of communication with your patients, Podium can help you manage all of these patient interactions(and more) on one

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