apple company profile
Apple Annual Report 2022
(Exact name of Registrant as specified in its charter) |
How Apple Is Organized for Innovation
Apple is WELL KNOWN FOR ITS innovations in hardware software and services Thanks to them it grew from some 8000 employees and $7 billion in revenue in 1997 the year Steve Jobs returned to 137000 employees and $260 billion in revenue in 2019 |
Apple
Apple is an American corporation that develops and sells computer electronics software personal computers and portable devices internationally Founders Steve Jobs Steve Wozniak and Ronald Wayne established Apple in 1976 with its incorporation in 1977 Apple has a history that spans over 30 years and |
Apple Inc COMPANY PROFILE
Apple is headquartered in Cupertino California the US The company reported revenues of (US Dollars) US$229234 million for the fiscal year ended September 2017 (FY2017) an increase of 6 3 over FY2016 In FY2017 the company’s operating margin was 26 8 compared to an operating margin of 27 8 in FY2016 |
Apple Inc Industry Analysis
Apple Inc ’s mission is stated on their company website and is the following: Apple designs Macs the best personal computers in the world along with OS X iLife iWork and professional software Apple leads the digital music revolution with its iPods and iTunes online store |
How does Apple compete with other hardware and software companies?
Apple is in direct competition with other hardware and software suppliers such as Google, Microsoft and Samsung (Mavrick, 2015). All of these companies, Apple included, spend significant capital on Research and Development as well as Marketing in order to keep up with and potentially out due each other. companies (Mavrick, 2015).
How can Apple increase brand equity?
Apple could also increase their brand equity by expanding their distribution networks into the lower end, cheaper products. By expanding into this new market Apple would be increasing their band width and will be able to tap into a new customer segment. They will be
Where is Apple headquartered?
Apple is headquartered in Cupertino, California, the US. The company reported revenues of (US Dollars) US$229,234 million for the fiscal year ended September 2017 (FY2017), an increase of 6.3% over FY2016. In FY2017, the company’s operating margin was 26.8%, compared to an operating margin of 27.8% in FY2016.
Apple Inc.
(Exact name of Registrant as specified in its charter) annualreport.stocklight.com
Mac
Mac is the Company’s line of personal computers based on its macOS as desktops iMac , Mac mini , Mac StudioTM and Mac Pro . operating system. The Mac line includes laptops MacBook Air and MacBook Pro , as well iPad iPad is the Company’s line of multipurpose tablets based on its iPadOS operating system. The iPad line includes iPad Pro , iPad Air , i
Advertising
The Company’s advertising services include various third-party licensing arrangements and the Company’s own advertising platforms. annualreport.stocklight.com
AppleCare
The Company offers a portfolio of fee-based service and support products under the AppleCare brand. The offerings provide priority access to Apple technical support, access to the global Apple authorized service network for repair and replacement services, and in many cases additional coverage for instances of accidental damage and/or theft and los
Cloud Services
The Company’s cloud services store and keep customers’ content up-to-date and available across multiple Apple devices and Windows personal computers. annualreport.stocklight.com
Digital Content
The Company operates various platforms, including the App Store , that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. The Company also offers digital content through subscription-based services, including Apple Arcade , a game subscription service; Apple Fitness+ SM , a pe
Payment Services
The Company offers payment services, including Apple Card , a co-branded credit card, and Apple Pay , a cashless payment service. annualreport.stocklight.com
Competition
The markets for the Company’s products and services are highly competitive, and are characterized by aggressive price competition and resulting downward pressure on gross margins, frequent introduction of new products and services, short product life cycles, evolving industry standards, continual improvement in product price and performance charact
Supply of Components
Although most components essential to the Company’s business are generally available from multiple sources, certain components are currently obtained from single or limited sources. The Company also competes for various components with other participants in the markets for smartphones, personal computers, tablets, wearables and accessories. Therefo
Research and Development
Because the industries in which the Company competes are characterized by rapid technological advances, the Company’s ability to compete successfully depends heavily upon its ability to ensure a continual and timely flow of competitive products, services and technologies to the marketplace. The Company continues to develop new technologies to enhan
Intellectual Property
The Company currently holds a broad collection of intellectual property rights relating to certain aspects of its hardware devices, accessories, software and services. This includes patents, designs, copyrights, trademarks and other forms of intellectual property rights in the U.S. and various foreign countries. Although the Company believes the ow
Business Seasonality and Product Introductions
The Company has historically experienced higher net sales in its first quarter compared to other quarters in its fiscal year due in part to seasonal holiday demand. Additionally, new product and service introductions can significantly impact net sales, cost of sales and operating expenses. The timing of product introductions can also impact the Com
Workplace Practices and Policies
The Company is an equal opportunity employer committed to inclusion and diversity and to providing a workplace free of harassment or discrimination. annualreport.stocklight.com
Compensation and Benefits
The Company believes that compensation should be competitive and equitable, and should enable employees to share in the Company’s success. The Company recognizes its people are most likely to thrive when they have the resources to meet their needs and the time and support to succeed in their professional and personal lives. In support of this, the
Inclusion and Diversity
The Company remains committed to its vision to build and sustain a more inclusive workforce that is representative of the communities it serves. The Company continues to work to increase diverse representation at every level, foster an inclusive culture, and support equitable pay and access to opportunity for all employees. annualreport.stocklight.com
Engagement
The Company believes that open and honest communication among team members, managers and leaders helps create an open, collaborative work environment where everyone can contribute, grow and succeed. Team members are encouraged to come to their managers with questions, feedback or concerns, and the Company conducts surveys that gauge employee sentim
Health and Safety
The Company is committed to protecting its team members everywhere it operates. The Company identifies potential workplace risks in order to develop measures to mitigate possible hazards. The Company supports employees with general safety, security and crisis management training, and by putting specific programs in place for those working in potent
Item 1A. Risk Factors
The Company’s business, reputation, results of operations, financial condition and stock price can be affected by a number of factors, whether currently known or unknown, including those described below. When any one or more of these risks materialize from time to time, the Company’s business, reputation, results of operations, financial condition
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
The Company’s common stock is traded on The Nasdaq Stock Market LLC under the symbol AAPL. annualreport.stocklight.com
Uncertain Tax Positions
The Company is subject to income taxes in the U.S. and numerous foreign jurisdictions. The evaluation of the Company’s uncertain tax positions involves significant judgment in the interpretation and application of GAAP and complex domestic and international tax laws, including the Act and matters related to the allocation of international taxation
Interest Rate and Foreign Currency Risk Management
The Company regularly reviews its foreign exchange forward and option positions and interest rate swaps, both on a stand-alone basis and in conjunction with its underlying foreign currency and interest rate exposures. Given the effective horizons of the Company’s risk management activities and the anticipatory nature of the exposures, there can be
Foreign Currency Risk
In general, the Company is a net receiver of currencies other than the U.S. dollar. Accordingly, changes in exchange rates, and in particular a strengthening of the U.S. dollar, will negatively affect the Company’s net sales and gross margins as expressed in U.S. dollars. There is a risk that the Company will have to adjust local currency pricing d
Revenue Recognition
Net sales consist of revenue from the sale of iPhone, Mac, iPad, Services and other products. The Company recognizes revenue at the amount to which it expects to be entitled when control of the products or services is transferred to its customers. Control is generally transferred when the Company has a present right to payment and title and the sig
Share-Based Compensation
The Company generally measures share-based compensation based on the closing price of the Company’s common stock on the date of grant, and recognizes expense on a straight-line basis for its estimate of equity awards that will ultimately vest. Further information regarding share-based compensation can be found in Note 9, “Benefit Plans.” annualreport.stocklight.com
Cash Equivalents and Marketable Securities
All highly liquid investments with maturities of three months or less at the date of purchase are classified as cash equivalents. The Company’s investments in marketable debt securities have been classified and accounted for as available-for-sale. The Company classifies its marketable debt securities as either short-term or long-term based on each
Inventories
Inventories are measured using the first-in, first-out method. annualreport.stocklight.com
Restricted Marketable Securities
The Company’s internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with U.S. generally accepted accounting principles (“GAAP”). The Company’s internal control over financial reporting incl
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Apple is an American corporation that develops and sells computer electronics, software, personal computers and portable devices internationally Founders Steve Jobs, Steve Wozniak and Ronald Wayne established Apple in 1976, with its incorporation in 1977 It is traded on the NASDAQ under the ticker AAPL |
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