a method for identifying company growth opportunities
How will you assess the growth opportunities of a business?
Below we have four different growth strategies to consider:
Market penetration.
Increasing market penetration is probably the least risky growth approach. Market development.
The market development approach involves selling your existing products to new markets. Product or service innovation. Diversification.How do you identify a company's growth opportunity?
First, you need to understand your company's overall strategies, including their broad goals and areas of expertise.
Once you have a good understanding of this, you should analyze the market, assessing consumer needs and how they are being met by companies today.How do you identify business development opportunities?
Other than using SWOT analysis, to detect new business prospects you can also:
1Segment your customers.
2) Analyse your purchase situation.
3) Analyse your competition.
4) Look at other markets.How to Assess a Company's Growth Potential?
How to Assess a Company's Growth Potential?
1Earnings and Revenues.
2) Ratios of Price to Earnings.
3) Rate of Growth That Is Sustainable.
4) ROE x (1 – The Ratio of Dividends Paid Out)5Benchmark Your Company Against Competitors.
- Consumer segmentation.
- Purchase situation analysis.
- Direct competitor analysis.
- Indirect competitor analysis.
- Complementary product and service analysis.
- Diversification analysis.
- Foreign market analysis.
- Environmental analysis.
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