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What is Shiseido Waso?

Shiseido Skincare Collections Waso. Skincare inspired by the holistic and natural Japanese food tradition of Washoku. WASO Skincare uses key ingredients like carrot, loquat, honey, tofu yuzu and white jelly mushroom to help balance, hydrate and prevent the appearance of imperfections.

What is Shiseido's philosophy?

Shiseido relied on its core philosophy for guidance. From the very beginning Shiseido based its philosophy on five core management principles which were enunciated way back in 1921. They were: quality first, co-existence and co-prosperity, respect for customers, corporate stability and sincerity.

How does Shiseido use R&D?

Shiseido has always used its research and development by introducing products based on clinically tested formulae. The vision behind Shiseido’s R&D has been “Creative Integration”. This vision called for an integration of function with sensitivity.

What are the strengths of Shiseido?

Based on Fern Fort University extensive research – some of the strengths of Shiseido are – Strong Free Cash Flow – Shiseido has strong free cash flows that provide resources in the hand of the company to expand into new projects. Superb Performance in New Markets – Shiseido has built expertise at entering new markets and making success of them.

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