baaam adobe audience manager
What is the audience manager bulk management tool?
Learn about the Audience Manager Bulk Management tool, commonly referred to as “BAAAM.” See how to authenticate so that you can use the BAAAM sheet to create, edit, and delete traits and segments via the REST API.
Why is Adobe audience manager important?
Your strategy should be too. Adobe has always been a leader in data management platforms, and Adobe Audience Manager has been crucial for connecting data and creating marketing opportunities. Now Adobe is leading the way as we enter a world with fewer third-party cookies and more focus on privacy and personalized experiences.
How do I create a segment in audience manager?
Name the segment. The maximum length of a segment name is 255 characters. Set the segment status (active is default). Choose a data source. Use the first drop-down menu to filter between Audience Manager data sources, Adobe Analytics report suites, or both. Then, use the second drop-down menu to choose your data source.
Overview
This feature uses a Microsoft Excel spreadsheet with macros that make secure, authenticated calls to the Audience Manager APIs. The API provides the methods and services that let you make changes in bulk. You don’t have to know how to code or work with our APIs to use it. The worksheet contains column headers and tabs that perform specific bulk cha
Prerequisites
To use the Bulk Management Tools, you need the following: 1. Your Experience Cloud login. As a customer, you should already have these credentials. 2. The Bulk Management Tools worksheet. Download the worksheetto get the latest version. 3. Microsoft Excel running on macOS or 64-bit Microsoft Windows. We recommend you use the latest version of Micro
Authentication Requirements and Options
Bulk changes require authentication. Before making any action, you must log in. Because the worksheet makes API calls, you need to configure it to authenticate into your user account. API authentication requirements The second version of the Bulk Management Tools, released in October 2019, simplifies the authentication process. The authentication s
Actions and Operations
The Bulk Management Tools worksheet consists of authentication buttons, action tabs, action buttons, and a Headers tab. The Headerstab contains the pre-formatted column headers used by the action tabs. The action tabs contain macros that perform your selected bulk operation. To perform a bulk operation, you copy a set of headers into the appropriat
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