beauty standards survey


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  • How do men influence women's beauty standards?

    The majority of respondents say advertising and social media are the main entities dictating beauty standards for women. Nearly half say those norms come from “what we see other women doing,” and a fifth say men also influence those standards.

  • Do women look inward to define their beauty?

    First, the good news: 7 in 10 women say they look inward to define their own beauty instead of comparing themselves with others. This holds true for three-quarters of women 50 and older and two-thirds of women 18 to 49. Now, the not-so-good news: Nearly the same percentage of all women say most people judge their gender on external beauty.

  • Does beauty advice cause low self-esteem?

    This somewhat damaging beauty advice and constant pressure to look a certain way has become normalised for girls and with 1 in 2 girls saying it causes low self-esteem alongside a wide increase in people getting cosmetic treatments, it’s about time we understood what, where and how this is happening.

  • How does social media affect beauty standards?

    With 58.4% of the world's population now using social media and a person spending an average of 2 hours 27 minutes on different social media platforms everyday, the pressure to keep up with what we see online can be overwhelming and heavily influences changing beauty standards.

The Rise of Image-Conscious Tiktok Trends

A pioneering force behind changing beauty standards and this influx of interest in cosmetic surgeries in 2022 is the rapid growth of TikTok. The app saw a 40% growth in 2021 and now has over one billion users with 43% being aged between 18 and 24. From DIY recipes to dance routines, TikTok is a great platform to share creative content and connect w

The Biggest Image-Conscious Tiktok Trends of 2022

1. #What I Eat In A Day The ‘What I Eat in a Day’ trend began in lockdown when TikTok views were at their peak and despite registered dieticians and psychologists speaking out about the negative implications of the trend on our relationship with food and body image, it remains one of the most viewed trends on the platform in 2022, with a jaw-droppi

The Increasing Use of Filters & Airbrush Apps

Alongside these pressures from TikTok trends on beauty standards, we also wanted to take a look at how rapid the use of ‘beautifying’ filters and apps that can sharpen, shrink and enhance your facial features with a few clicks and swipes is increasing and changing the way we look at ourselves. Over the past year, Google searches for ‘instagram filt

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