blablacar marketing mix
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BlaBlaCar: Value Creation on a Digital Platform
This is the post-print version of the paper “BlaBlaCar: Value Creation on a Digital Platform” published in the Journal of Information Technology Teaching Cases The full reference is the following: Deepak S Muzellec L and Trabucchi D (2020) “BlaBlaCar: Value Creation on a Digital Platform” Journal of Information Technology |
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BRINGING PEOPLE CLOSER
of 18000 BlaBlaCar members in Europe The survey revealed that 88 of BlaBlaCar members give a high level of trust to another member with a full online profile a figure far higher than members with a high level of trust in their colleagues (58 ) their neighbours (42 ) or a social media contact (16 ) A benevolent environment |
Does BlaBlaCar need a monetisation strategy?
While BlaBlaCar remains a market leader at the European level (see Appendix 6), it still needs to iron out some issues. Closer to home in Germany, a country very fond of carpooling, BlaBlaCar is looking for the right monetisation strategy.
Does BlaBlaCar support a product development strategy?
High level updates should be given in the bi-weekly BlaBlaTalk and a center of excellence team should be meeting monthly on detailed project initiatives across the project pipeline. Conclusion BlaBlaCar career page supports a Product Development Strategy.
Is BlaBlaCar a good ridesharing platform?
In fact, the survey indicates that the level of trust on a BlaBlaCar member is second only to the trust on family and friends. Around 70% of the users declared that so many drivers and passengers being on the platform makes them feel more comfortable ridesharing with BlaBlaCar.
What is BlaBlaCar referral program?
The referral program incentivizes users to refer friends and family to BlaBlaCar, contributing to user growth. – Community engagement efforts involve recognizing and rewarding active members, fostering a sense of belonging and trust. – User-generated content and testimonials build credibility and trust in the platform.
Think It
SOLD OUT. Fred Mazzella kept refreshing the train’s website. Surely there must be at least one train ticket available. At 27 years old, he had never missed a Christmas at home and was determined that 2003 wouldn’t be that year. At 500km away from Paris in the Vendee region of western France, his hometown wasn’t the easiest place to get to without a
Build It
For the next two years from 2004 to 2006, Fred together with Damien and Nico D, another good friend and former colleague of Fred, spent their nights, weekends and vacation coding the first version of the carpooling platform whilst holding down their full-time jobs. Fred’s older sister, Helene, who worked in communications helped in the reflection o
Use It
“Next week there’s going to be a train strike,” said Helene, Fred’s sister, earnestly over the phone. “You’ve got to own this moment and send out a press release” What was looking like a normal Sunday afternoon in October 2007 suddenly turned into an all-night workshop for the siblings. As a communications guru, Helene helped Fred craft a message
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BlaBlaCar fait appel à Ekimetrics pour optimiser sa stratégie marketing
5 avr. 2023 pour optimiser sa stratégie marketing. Grâce à la solution de Marketing Mix Modeling d'Ekimetrics BlaBlaCar améliore la compréhension de l ... |
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GRANDE ÉCOLE MSc in MANAGEMENT CATALOGUE DES
Marketing. Insight chez L'Oréal aujourd'hui. - Comprendre son marché détecter ... mix. • Donner aux participants les outils leur permettant de gérer les ... |
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UBERISER VOTRE BUSINESS UNE TRANSFORMATION
Country Manager France & Benelux BlaBlaCar. Page 24. 24. JOURNAL OF MARKETING L'exploitation des données client devient dès lors un levier puissant pour ... |
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Déclaration de performance extra-financière
Nous sommes activement engagés dans la transition énergétique en faveur d'un mix énergétique (biogaz électrique |
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Une nouvelle logique pour le marketing avec lapproche Service
BlaBlaCar compte aujourd'hui plus de 400 salariés 20 millions d'utilisateurs mix les 4P du marketing management moderne (tableau 3). En revanche |
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Les Oscars du service client FÊTENT LEURS 10 ANS… LÂGE DE
J'avais la conviction que le mix marketing classique (Pro- duit Prix vices comme Velib |
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Top 100 Digital France 2018 - 10e édition
9 juil. 2018 de BlaBlaCar? L'un des premiers choix structurants ... La vision est claire : faire basculer le marché du Mass. Marketing au Match Marketing. |
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Livre 2.indb
Section 3 Le marketing-mix des entreprises B to B de 40 % et auquel BlaBlaCar ajoute des frais de réservation d'environ 20 %. Le prix n'a. © BlaBlaCar ... |
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FAIL FAST SUCCEED FASTER
https://www.capgemini.com/consulting-fr/wp-content/uploads/sites/31/2015/04/capgemini-consulting-journal-of-marketing-revolution-4.pdf |
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2040 : en route pour le mix totAL du futur
Philippe Montantême Total Marketing &. Services. Page 3. ingénieurs de l'auto ment via le partenariat avec BlaBlaCar. Le véritable changement de ce point. |
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Blablacar : lautostop réinventé à lheure dInternet
Cela permet à BlaBlaCar de prélever depuis 2012 (en France) une commission de 11 % sur le montant des trajets. Marketing commerce :. |
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TO THE PLACES THEY LOVE AND TO EACH OTHER Study on the
In the past decade BlaBlaCar members have shared countless 2 Le BIPE is a strategy consulting firm founded in France in 1958 |
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Long Distance Coach Services in France and Germany: the new
Nov 27 2019 also BlaBlaCar |
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Cigref
Francis Nappez - BlaBlaCar ; Renaud de La Croix - Accenture ; Christophe Deshayes – Digital Matters ;. Emmanuel Jusserand - Accenture Strategy. |
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A study into BlaBlaCars environmental contribution
External reference data for each country including energy mix |
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Financing innovation in clean and sustainable mobility
Commission (EC) the EIB and the wider industry on current market needs and investment strategy around and ii) understand their willingness to invest |
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Case Studies on Open Innovation in ICT
IP management and to develop effective appropriation strategies in order to successfully take their technologies to the market. Policy can also play a. |
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GRANDE ÉCOLE MSc in MANAGEMENT CATALOGUE DES
A : Management et marketing des services/Services Marketing and Management Teaching method is a mix of taught ... BlaBlaCar ou Coursera ? A quelles. |
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Tax Challenges of Digitalisation - Comments Received on the
Oct 25 2017 effective taxation across the digital market as well as a level playing field ... BlaBlaCar affirms its support for this OECD initiative and ... |
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A Market Analysis of a Car-Sharing Business in Brazil - CORE
7 oct 2017 · Figure 34: Specificities of Marketplaces Bla Bla Car 54 Figure 35: Third Marketing Plan when expanding business abroad In this work |
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Marketing RH - CFA IGS
16 nov 2017 · 2 3 1 LA PLACE DE LA “PROMOTION” DANS LE MIX MARKETING (4P) L' entreprise BlaBlaCar, fondée en 2012, a fait de la qualité de vie au |
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Blablacar el autostop del siglo XXI - Grupo de Investigación de
El presente trabajo versa sobre la acción de marketing social llevada a cabo por Blablacar es la plataforma líder en Europa para compartir coche, con más de 2 ,9 plan alternativo si el que falla es el conductor y llegar a diversos acuerdos |
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Je découvre un extrait du livre - Dunod
Utiliser les leviers du marketing-mix 183 Chapitre 5 Chapitre 12 Stratégie, plan et organisation marketing 599 valeur de BlaBlaCar si on devait la rédiger |
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Marketing, Stratégie marketing, digital, cross-canal - Orsys
optimiser votre marketing mix, à élaborer votre plan marketing et à utiliser différents Les nouveaux modèles de la fidélisation par la valeur : Airbnb, BlaBlaCar |
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Lintégration du covoiturage dans le système de mobilité francilien
13 mar 2019 · Le succès du service Blablacar, parvenu à développer le facile à mettre en œuvre sur le plan organisationnel pour la collectivité » l'urbanisme, le marketing, les mathématiques, le management, les sciences politiques, la |
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La métamorphose digitale du marketing
marketing Le marketing digital transforme le marketing traditionnel Il repose mix, nous observons cette même évo dans Google Maps, quand BlaBlaCar |
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COMMENT PROMOUVOIR LES PRODUITS DE HAUTE
partie, établir le mix marketing de l'événementiel afin de proposer un outil de Bla Bla Car ou Le Livre Scolaire qui proposent des modes d'utilisation innovants |
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UNIVERSITÉ DU QUÉBEC MÉMOIRE PRÉSENTÉ À LUNIVERSITÉ
Tableau 9- Intégration du consommateur au mix marketing: les modes de précisément au niveau de ses stratégies du mix marketing Bla-Bla Car Fan- club |
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