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  • How do I generate a new ECID for a first-time visitor?

    For first-time visitors who don’t have an ECID yet, this command generates a new ECID. getIdentity also returns the region ID for the visitor. This method is typically used with custom solutions that require reading the Experience Cloud ID or need a location hint for Adobe Audience Manager. It is not used by a standard implementation.

  • What is ECID in Adobe Experience Cloud?

    The ECID is a shared identity namespace used across Adobe Experience Platform and Experience Cloud applications to track visitor behavior and ensure that each device has a unique identifier that can persist across multiple sessions. The Experience Cloud Identity Service, Experience Platform Identity Service, and ECID are three different entities.

  • How do I Capture an ECID?

    There are a few ways to capture the ECID if you need to store it as part of your integrated solution. Adobe provides a highly scaled service for ECIDs to be generated, assigned and retrieved. This service is accessed through a Javascript API , Adobe Experience Platform Launch, direct endpoint integration and the Adobe mobile SDKs .

  • How does Adobe Experience Cloud Identity Service work?

    When a new user arrives on your website, Adobe Experience Cloud Identity Service attempts to set a device identification cookie for that user. For first-time visitors, an ECID is generated and returned in the first response from the Adobe Experience Platform Edge Network.

Terminology

Before diving into the details of Identity Service, please read the following table for a summary of the key terms: experienceleague.adobe.com

What Is Identity Service?

In a Business-To-Customer (B2C) context, customers interact with your business and establish a relationship with your brand. A typical customer may be active in any number of systems within your organization’s data infrastructure. Any given customer may be active within your e-commerce, loyalty, and help-desk systems. That same customer may also en

What Does Identity Service do?

Identity Service provides the following operations to achieve its mission: 1. Create custom namespaces to fit your organization’s needs. 2. Create, update, and view identity graphs. 3. Delete identities based on datasets. 4. Delete identities to ensure regulatory compliance. experienceleague.adobe.com

How Identity Service Links Identities

A link between two identities is established when the identity namespace and the identity values match. A typical login event sends two identitiesinto Experience Platform: 1. The person identifier (such as a CRM ID) that represents an authenticated user. 2. The browser identifier (such as an ECID) that represents the web browser. Consider the follo

Identity Graphs

An identity graph is a map of relationships between different identity namespaces, allowing you to visualize and better understand what customer identities are stitched together, and how. Read the tutorial on using the identity graph viewerfor more information. The following video is intended to support your understanding of identities and identity

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