adobe target automated personalisation

What are automated personalization models?
Automated Personalization models adapt to changes in visitor behavior and automatically collect information about visitors to build the personalization models.
How do I input data for auto-target and automated personalization models?
There are several ways to input data for Auto-Target and Automated Personalization models. Target’s personalization algorithms automatically collect various data. Depending on the goal of your activity, you might choose a different traffic allocation between control and personalized experiences.
What is automated personalization in Adobe Target?
Automated Personalization (AP) activities in Adobe Target combine offers or messages, and uses advanced machine learning to match different offer variations to each visitor based on their individual customer profile to personalize content and drive lift. Automated Personalization is available as part of the Target Premium solution.
How can Adobe Target improve customer experience with AI-powered personalization?
Combining historical customer data with current behaviors and in-session contextual data is a core strength of how Adobe Target is leading innovation in AI-powered personalization with online and offline interaction data, for precision same-page personalization use cases (e.g., offer suppression and personalized incentives or messaging).

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