exploring it governance and strategic control of web site content

What is IT governance?
In an analogy to corporate governance, IT governance is concerned with the oversight of IT assets, their contribution to business value and the mitigation of IT-related risk. 1 A commonly referenced definition states:
What is content governance?
Content governance is largely a framework for how decisions will be made: by whom, and based on what policies, standards, and guidelines. It's a collaborative process, not just an exercise in policing others.
How can we win the case for better content governance?
In order to win the case for better content governance in our organizations, we need to be able to articulate its relevance and value in clear, outcome-oriented terms. A useful way to think about and approach content governance is to break it down into the following four steps:
What is a content strategy?
It defines priorities, provides guidelines, and assigns ownership to people within an organization to execute your company’s content strategy. The goal of a content strategy is for your company to create meaningful and engaging content that aligns with your business objectives and drives consumers to a particular action.

Prod1

PROD1 is a decentralized manufacturer that has several business sectors and a number of business units. The enterprise seeks to be a leader in its markets offering competitive products and it strives to innovate in doing so. PROD1 also aims to provide a good return on business investments. Listed in the U.S., the enterprise has to conform to SOX (2

Prod2

PROD2 is a decentralized manufacturer with two unrelated independent business sectors, each with several business units. The business goals include being the leader in its markets for customer service, optimize the cost of service delivery and business processes, improving business process functionality, and acquiring and developing skilled workers

Serv1

SERV1 is an enterprise concentrated in a single business sector with decentralized strategic business units for production and customer services. The organization operates in a highly regulated environment. Thus, complying with external laws and regulations is an important business goal. Since it is a service enterprise, providing quality customer

Serv2

SERV2 is a vertically integrated enterprise with decentralized strategic business units providing customer services. It is in the process of centralizing part of its managerial structure to standardize its processes. It has been an industry leader from its inception, in business as well as in IT. In the last year, to enable and manage business chan

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