facebook revenue 2019 breakdown


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  • How much money does Facebook make a year?

    Because of its massive user base, the company makes a lot of money from serving ads. In 2019, Facebook's revenue was $70.7 billion US dollars, an increase of 27% from $55.8 billion in 2018. Their profits in 2019 were $18.5 billion, a 16% decrease year-over-year because of some legal fines and big investments in privacy and security.

  • How many people use Facebook a year?

    "We remain focused on building services that help people stay connected to those they care about." Facebook daily active users (DAUs) – DAUs were 1.66 billion on average for December 2019, an increase of 9% year-over-year. Facebook monthly active users (MAUs) – MAUs were 2.50 billion as of December 31, 2019, an increase of 8% year-over-year.

  • What are Facebook's primary revenue streams?

    Below we provide a breakdown of the company's primary revenue streams: Advertising revenue (98.5% of 2018 revenues): Facebook generates the vast majority of its revenue from advertising. This revenue is earned through displaying ad products on Facebook, Instagram, Messenger and third-party online properties (websites or mobile applications).

  • What percentage of Facebook's revenue comes from ads?

    About 98.5% of Facebook's revenue comes from ads on Facebook and Instagram. Most of the ads are "pay-per-click," meaning that advertisers pay Facebook each time a person clicks on an ad. Even though each click may not cost that much, it quickly adds up to billions of clicks and billions of dollars.

Facebook Makes A Lot of Money

Facebook has 2.89 billion monthly active users across its "family" of products. Of these, 2.26 billion people use at least one of their products each day. This means that Facebook reaches about 3/4 of the world's internet population. Because of its massive user base, the company makes a lot of money from serving ads. In 2019, Facebook's revenuewas

Digital Ads on Facebook and Instagram

About 98.5% of Facebook's revenue comes from ads on Facebook and Instagram. Most of the ads are "pay-per-click," meaning that advertisers pay Facebook each time a person clicks on an ad. Even though each click may not cost that much, it quickly adds up to billions of clicks and billions of dollars. Advertisers who are interested in reaching people

Oculus Virtual Reality Headsets and Apps

Back in 2014, Facebook acquired a company called Oculusfor $2.3 billion. Oculus is the global leader in making virtual reality headsets for consumers. Their top products are the Oculus Rift, Oculus Go, and the recently launched Oculus Quest. Each Oculus headset costs several hundred dollars, so Facebook makes money for each unit sold. But Oculus al

Facebook Portal Smart Video Communication Devices

Facebook also makes smart video communication devices called Facebook Portal. These are smart-home devices that enable you to communicate via video chat on Facebook Messenger and WhatsApp. The device has a screen and a video camera that can follow you around as you walk around a room while video chatting with a friend or family member. The Portal a

Payments and Digital Currency

Facebook sees a big market opportunity in digital payments and they recently started rolling out a new service called Facebook Pay. They plan on having various payment features on their apps that enable users to send money to people and businesses. Facebook is also developing a cryptocurrency called Libra, which has the potential to disrupt the glo

Commerce on Instagram and Facebook Marketplace

One of the biggest growth areas online is eCommerce. Facebook sees a big opportunity here because people already use their services to discover new products and shop. The Facebook Marketplace platform already has hundreds of millions of users. Many brands and influencers also rely heavily on Instagram to market their products. Facebook has already

Business Messaging on Whatsapp and Facebook Messenger

Another future monetization opportunity for Facebook is business messaging on WhatsApp and Facebook Messenger. Many businesses are already using these messaging platforms to communicate with customers. For example, many websites now have Facebook Messenger chat widgets that customers can use to send messages directly to sales or customer support. T

Workplace by Facebook

Facebook offers a service called Workplace, which is a way for businesses to manage their internal communications. This service competes directly with business communication services like Slack and Microsoft Teams. Workplace has a free subscription option, but its advanced service costs $4 per month for each user. There are over 30,000 businesses a

Other Ways

One other way that Facebook makes money is by collecting intereston its vast cash reserves. The company is so profitable that it is making far more money than it can spend. Because of this, it has about $56 billion in cash and cash equivalents. Like other big businesses, Facebook stores most of its spare cash in financial products that pay interest

Facebook's Revenue Breakdown Per Geography

Finally, here are some charts published by Facebookthat show more details about the revenue breakdown. In 2019, Facebook had total revenue of $70.7 billion. Here is the breakdown by geography: 1. US & Canada: $34.15 billion 2. Europe: $17 billion 3. Asia-Pacific: $12.6 billion 4. Rest of World: $6.87 billion In 2019, Facebook made $29.25 US dollars

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