competition in hotel industry


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  • Is your hotel a competitor?

    Hotels have generally determined their competitors in proximity to their property. However, as international travel reopens and guests consider leisure options based more on the style of travel (beach resort or urban experience) across a whole region rather than single destination, the property next to you is not necessarily your direct competitor.

  • What is hotel competition analysis?

    A competitor analysis is a way of looking at hotels in the same area and price range and evaluating their services against your own products. This will help you make decisions in order to plan for the future.

  • Is the hospitality industry still a competitive industry?

    Soon, even traditional restaurant chains began experimenting, growing, acquiring and by consequence, innovating intensely. This brings us to the current hospitality scenario. Although it continues to be a brutal, unyielding, and fiercely competitive industry, the path to success is now multifaceted.

  • How does competition affect tourism and hotel industry?

    As the tourism and hotel industry continue to prosper in the global economy, competition—whether it be international or domestic among members of the industries—becomes fiercer. Possessing competitive advantages could be key to success for those members.

How Has Your Competitive Field Changed?

To understand where your property sits in its competitive environment, hoteliers need to understand who their guest is: where are they coming from, how long are they staying for, and what is attracting them to a property? After all, business and leisure travel look completely different to before. Have you seen an uptick in domestic travellers who a

in A Disrupted Market You Must Compete Against Yourself

While understanding the competition is crucial, it’s also important to remember that under the current circumstances, your biggest competitor is yourself. To improve upon past performance, hotels should start competing with themselves to define strategies and commercial success. Benchmark and set areas for improvement to over-achieve where you were

Experience

Your hotel should provide guests a unique and memorable experience. It’s time to get creative. If you have a pet-friendly hotel, a furry hotel mascot with paws and a wagging tail may be a way to advertise that. Whether your hotel is in a major city or small town, you can partner with local shops to create pop-up stores within your hotel and bring a

Distribution

It’s not just about making sure you have a friendly partnership with OTAs and travel agencies today. Don’t overlook offline distribution channels, especially during these unprecedented times when customers might prefer to establish direct contact with you for reassurance of the hotel’s safety. insights.ehotelier.com

Monitor The Competitive Environment, Plan For The Long Term

Identifying who your guests are, who the competition is and how your property is performing relative to other hotels in the market is a real challenge today. Competitor monitoring and benchmarking (even against yourself) is not a one-off activity but an ongoing process that will help set a hotel’s long-term business strategy. Through knowing what

Competition in the Hospitality Industry

Competition in the Hospitality Industry

The Future of The Hospitality Industry.

The Future of The Hospitality Industry.

Technology in the Hospitality Industry

Technology in the Hospitality Industry

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