concept generation slideshare
What do you mean by concept generation?
Concept generation is the process of creating ideas for designing a product based on the target specifications and requirements.
These ideas describe the design and working principles of the product, along with how it can meet the customer requirements.What is the goal of concept generation?
The goal of concept generation is to produce new ideas by looking at different ways to solve a problem.
There are many activities and techniques that aid in the generation of ideas, but none is more important than controlling the criticism and evaluation of the concepts.There are two components in the concept generation stage: ideation, and then concept screening.
Each component comes with its own set of rules and guidelines.
Yet we can combine and break down the whole stage into a generic five step process.
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