digital marketing basics
What is the difference between digital marketing and traditional marketing?
Whereas traditional marketing involves tactics like broadcast advertising or physical marketing materials (brochures, fliers, etc.), digital marketing refers to advertising across digital mediums. This may include social media marketing, search engine optimization (SEO), pay-per-click advertising, content marketing, email marketing, and much more.
How does digital marketing work?
Rather than traditional media, such as print, radio, or television, digital marketing uses computers, mobile, social media, search engines, and other digital channels to reach consumers wherever they spend the most time. Learn all you need to know about digital marketing, its methodologies, and how to get started in this career.
What is a digital marketing beginner course?
Begin your digital marketing adventure with our beginner courses, designed to introduce you to SEO, social media marketing, content marketing, and PPC advertising. These courses aim to build your foundational skills in this dynamic and rapidly growing field, setting the stage for your successful career in digital marketing.
What are some examples of digital marketing?
Examples of digital marketing include SEO, PPC, social media marketing, content marketing, and leveraging traditional offline media for advertising. Offline digital marketing includes out-of-home advertising, TV marketing, and radio marketing. Combining online and offline digital marketing is vital to any well-rounded strategy.
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