adobe campaign key capabilities
What type of tool Adobe Campaign is?
Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting.
It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels.What does Adobe Campaign do?
With the help of Adobe Campaign, you can bring customer data from different systems, devices, and channels into a single profile.
Then, deliver timely and relevant campaigns that meet your customers in the right places and right ways along their customer journey.What is the role of the Adobe Campaign manager?
Plan, coordinate and manage campaign tasks with the database team and communicate status.
Capable of completing Adobe campaign activities individually.
Track and monitor campaign results, resolve issues and report status to the Account Management team.
Obtain client signoff on campaign specification.
- Adobe Analytics integration.
- Audience segmentation.
- Customer profiles.
- Data connectors.
- Predictive send time optimisation.
- Predictive Engagement Scoring.
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