high net worth individuals survey


  • What is a typical high-net-worth individual?

    A high-net-worth individual (HNWI) is someone with liquid assets of at least $1 million. These individuals often seek the assistance of financial professionals to manage their money, and their high net worth qualifies them for additional benefits and investing opportunities that are closed to most.
  • How do you target ultra high net worth individuals?

    We recommend segmenting UHNW prospects based on the following interests:

    1Hobbies: Golfing, Sailing, Travel, Fashion, and Entertainment.2Human Motivations: Family, Relationships, Health, and Lifestyle.3Financial Goals: Estate Planning, Business Succession, Complex Finances, Recent Divorce.
  • To help advisors answer that question, we've built a list of the top 5 keys to managing high-net-worth clients.

    1Focus on Value First, Discounts Second. There are some misconceptions about how the wealthy think about price. 2Be Patient. 3Make the Time. 4Take the Family Office Approach. 5Keep an Eye Out for a Niche You Can Fill.
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