importance of culture in international marketing


Why is culture important in international marketing?

    Culture is valuable for doing trade in local market but it is more significant for international marketing, the reason being that in international marketing people have different believes, nature, culture, or language.

What are the elements of international marketing?

    In the international marketing, a number of elements including macro and micro economic environment, legal issues, culture and infrastructure should be thoroughly considered.

Are inter-dependent consumers sensitive to cultural norms in international marketing?

    Our findings are robust, repli-cated across multiple countries in the East and West.Last, we also contribute to the literature on culture andnorms in international marketing by demonstrating that inter-dependent consumers are sensitive to the situational need forconformity.

What is consumer culture research in marketing?

    In marketing, consumer culture research is mostly qualita- tive in scope (Arnould and Thompson 2005, 2018). While descriptively rich, this type of research makes it challenging to derive conclusions that are generalizable to an entire popu- lation, let alone to draw conclusions that apply across coun- tries.
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