importance of culture in international trade

Culture influences numerous aspects of the international business communication, not only such as business relations, negotiations, international management, but also marketing communication strategies, decisions concerned with the brand or consumer behaviors (see Nowakowski 2005; Bartosik-Purgat 2006; Matsumoto, Juang

Cultural dimensions are important factors to analyze when joining the international market The lack of comprehension of these variables can defeat the development of businesses in other countries as well as the capacity of competing outside of national frontiers

Culture can be both a positive and negative influence and many companies are struggling in the new and foreign environment The important thing to always 

Literature Cross-Cultural Management: Introduction The growing importance of world business creates a demand for managers sophisticated in international 

International trade accounts for 20 of global gross domestic product (GDP), and as trade expands rapidly across borders, firms and for- eign customers become 

ABSTRACT Managing culture within a firm is becoming one of the most important pillars of management, especially when taking into consideration to expand 

In the business world, culture is treated as an important contribution to success Based on the literature review and personal experiences as international