adobe experience edge

How do I send data to Adobe Experience Platform edge?
Adobe Experience Platform Mobile SDK: Use the Mobile SDK extension in Adobe Experience Platform Data Collection to send data to Edge. Adobe Experience Platform Edge Network Server API: Send data directly to Edge using an API. Data send to Experience Edge has to conform to schemas based on XDM (Experience Data Model).
What is edge segmentation in Adobe Experience Platform?
Adobe Experience Platform uses edge segmentation together with edge destinations to enable customers to create and target audiences at high scale, in real time. This capability helps you configure same-page and next-page personalization use cases. Examples of edge destinations are the Adobe Target and the Custom personalization connections.
What is experience edge?
Experience Edge forwards the appropriate information to the desired products. This concept allows you to consolidate implementation efforts, especially spanning multiple data solutions. Adobe offers three main ways to send data to Experience Edge:
What is Adobe Experience Platform edge?
Adobe Experience Platform Edge allows you to send data destined to multiple products to a centralized location. Experience Edge forwards the appropriate information to the desired products. This concept allows you to consolidate implementation efforts, especially spanning multiple data solutions.

Overview

Adobe Experience Platform uses edge segmentation together with edge destinationsto enable customers to create and target audiences at high scale, in real time. This capability helps you configure same-page and next-page personalization use cases. Examples of edge destinations are the Adobe Target and the Custom personalizationconnections. This arti

Use Cases

Use Adobe personalization solutions, such as Adobe Target, or your own personalization partner platforms (for example, Optimizely, Pega), as well as proprietary systems (for example, in-house CMS) to power a deeper customer personalization experience via the Custom Personalizationdestination. All this while also leveraging Experience Platform Edge

Prerequisites

Configure a datastream in the Data Collection UI The first step in setting up your personalization destination is to configure a datastream for the Experience Platform Web SDK. This is done in the Data Collection UI. When configuring the datastream, under Adobe Experience Platform make sure that both Edge Segmentation and Personalization Destinationsare selected. For more details on how to set up a datastream, follow the instructions described in the Platform Web SDK documentation. Create an Active-On-Edge merge policy After you have created your destination connection, you must create an Active-On-Edge merge policy. The Active-On-Edge merge policy ensures that audiences are constantly evaluated on the edgeand are available for real-time and next-page personalization use case. Follow the instructions on creating a merge policy, and make sure to enable the Active-On-Edge Merge Policytoggle. Create a new audience in Platform After you have created the Active-On-Edge merge policy, you must create a new audience in Platform. Follow the audience builder guide to create your new audience, and make sure to assign itthe Active-On-Edge merge policy that you created in the previous step. experienceleague.adobe.com

Select Your Destination

After you completed the prerequisites, you can now select the edge personalization destination to use for same-page and next-page personalization. 1. Go to Connections > Destinations, and select the Catalogtab. 2. Select Activate audienceson the card corresponding to the personalization destination where you want to activate your audiences, as show

Select Your Audiences

Use the check boxes to the left of the audience names to select the audiences that you want to activate to the destination, then select Next. To select the audiences that you want to activate to the destination, use the check boxes to the left of the audience names, then select Next. You can select from multiple types of audiences, depending on the

Map Attributes

Select the attributes based on which you want to enable personalization use cases for your users. This means that if the value of an attribute changes or if an attribute is added to a profile, that profile will become a member of the audience and will be activated to the personalization destination. Adding attributes is optional and you can still p

Schedule Audience Export

By default, the Audience schedule page shows only the newly selected audiences that you chose in the current activation flow. To see all the audiences being activated to your destination, use the filtering option and disable the Show new audiences onlyfilter. On the Audience schedule page, select each audience, then use the Start date and End dates

Review

On the Review page, you can see a summary of your selection. Select Cancel to break up the flow, Back to modify your settings, or Finishto confirm your selection and start sending data to the destination. experienceleague.adobe.com

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