adobe experience platform vs adobe audience manager
How do I Use Audience Manager traits & segments in experience platform?
You can use Audience Manager traits and segments in Experience Platform to add Audience Manager data to your customer profiles and to benefit from the Experience Platform segmentation service. In Audience Manager, you can use Experience Platform segments for Data Management Platform use cases, such as:
What is audience sharing?
The audience sharing functionality between Audience Manager and Adobe Experience Platform allows you to share your Audience Manager traits and segments to Adobe Experience Platform and Experience Platform segments to Audience Manager.
Do I need an audience manager license?
You need an Audience Manager license to enable the Data Management Platform use cases mentioned above. You do not need an Audience Manager license to share Experience Platform segments with Adobe Advertising Cloud, Adobe Target, Marketo, and other Experience Cloud solutions, via the Core Services integration.
How does Adobe audience manager work?
Activates audience segments by pushing them out to demand-side platforms (DSPs), campaign management systems and other marketing platforms. Information about the history of Adobe Audience Manager, the types of data collected, segmentation, reporting, and more.
Learning Objectives
At the end of this lesson, you will be able to: 1. Describe the two main ways to implement Audience Manager in a website 2. Add Audience Manager using Server-Side Forwarding of the Analytics beacon 3. Validate the Audience Manager implementation experienceleague.adobe.com
Prerequisites
In order to complete this lesson, you will need: 1. To have completed the lessons in Configure tags, Add Adobe Analytics, and Add the Identity Service. 2. Admin access to Adobe Analytics so that you can enable Server-Side Forwarding for the report suite you are using for this tutorial. Alternatively, you can ask an existing admin at your organizati
Implementation Options
There are two ways to implement Audience Manager in a website: 1. Server-Side Forwarding (SSF)—for customers with Adobe Analytics, this is the easiest and recommended way to implement. Adobe Analytics forwards data to AAM on Adobe’s backend, allowing for one less request on the page. This also enables key integration features and conforms with our
Enable Server-Side Forwarding
There are two main steps in doing a SSF implementation: 1. Turning on a “switch” in the Analytics Admin Console to forward data from Analytics to Audience Manager per report suite. 2. Putting the code in place, which is done via tags. In order for this to work correctly, you will need to have the Adobe Experience Platform Identity Service extension
Build personalized ads to target your audience
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