Marketing Data Set: Follow-Up to Purchases of a Consumer Panel
How can consumer panel data be matched to retail scanner data?
By integrating these two datasets, researchers can determine not only the items purchased by panelists, but also the availability, prices, and promotions associated with other products that were on the shelf at the same time. Although it varies by year, 45–70 percent of the stores in the Consumer Panel Data can be matched to Retail Scanner Data.
What makes the consumer panel data unique?
The size, scope, breadth, and longitudinal timeframe of these data make them unique. They cover a wide range of product, categories, retail channels, stores, and geographic markets in the United States. The Consumer Panel Data include longitudinal data beginning in 2004 with annual updates.
How is purchase panel data collected?
Purchase panel data is collected in many ways, but the most common method is through an online data collection system. To collect the data, participants, after returning from purchasing, submit their purchase information and their reason behind the purchase. Another way to collect data is through online surveys and forums.
How do I get consumer panel data?
You can get Consumer Panel Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Panel Data is usually available to download in bulk and delivered using an S3 bucket.
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NUTRI-SCORE
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