missguided packaging


  • Why did Missguided shut down?

    Fashion brand Missguided has appointed administrators after suppliers filed to shut it down over unpaid debts. The retailer with about 330 staff has asked Teneo Financial Advisory to sell its business and assets.
  • What font is used in Missguided?

    Noveo Sans is the primary font used to promote the Missguided brand.
  • Who is Missguided's target customer?

    Brand strategy
    Online fashion retailer Missguided targets a 16- to 29-year-old female audience, who is believed to be “very susceptible” to celebrity fashion and culture.
  • Missguided invests heavily in influencer marketing. In fact, it takes the lion's share of its annual ad budget. Now it's doubling down on its reliance on content creators, believing they can take the place of ad agencies to manage everything from campaign ideation to production and distribution.
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