Business Situations

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Five-Minute Activities for Business English

See also Most activities for Business topics andBusiness communication skills /Response to a text 84/Hot seat 94/Correct yourself 104 /Role play changes 109 13 Language work: writing 13 1 Email tips 73 13 2 Follow-up email 74 13 3 Quick email responses 74 13 4 Chain letter 75 13 5 Writing emails 75 13 6 Reformulate a letter to an email 76 13 7

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How to Write a Business Case Study

Aug 11 2017 · Business cases are situations that exemplify a business concept Case ideas can be found in a wide range of places—in research & newspapers online and from alumni & colleagues However a case should be more than an intriguing story It should be based on the learning objectives of a course Instructors should also

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Introducing Business Ethics

Business ethics is the study of business situations activities and decisions where issues of right and wrong are addressed It is worth stressing that by ‘right’ and ‘wrong’ we mean morally right and wrong as opposed to for example commercially strategically or ﬁnancially right or wrong More-

Theme

Complete example of a fi ctional business case that illustrates key principles and concepts outlined in the main body of the book. onlinelibrary.wiley.com

Explanation of This Sample Business Case

This Appendix contains the complete business case for ABC Corporation’s evaluation of an intranet-based Global KnowledgeBase (GKB) for use by the fi rm’s product design engineers. While this business case is fi ctional, it is a composite of many real-life situations the author has encountered. As such, this sample illustrates many key principles an

Prepared by:

Patti Perowski, VP Sales, Global Accounts, Team Executive Sponsor Barry Williams, Director of Product Design, Evaluation Team Leader Evelyn Chung, Systems Analyst Mark Fabreney, Content Manager Quita Ortega, Director of Finance Shanti Wittcome, Product Design Engineer Bryce Branson, Partner, ACME Consulting, Special Adviser onlinelibrary.wiley.com

Preface

This document presents the research, fi ndings, and recommendations of the business case team formed to assess the business value of the pro-posed Intranet Global KnowledgeBase for ABC Corporation’s product design engineers. Table of Contents Topic Cover Page Preface Table of Contents List of Exhibits I. Introduction Business Drivers Triggering Th

B. Scope of the Business Case Analysis

Purpose of This Business Case The purpose of this business case is to assess the business value of an investment in the acquisition and implementation of an intranet-based Global KnowledgeBase from Guidance Software during the next fi s-cal year. Options Evaluated The two options considered were: Contract for and install an intranet-based solution

People Contributing to This Business Case Analysis

(in addition to the Business Case Team) (continued) onlinelibrary.wiley.com

FINDINGS

Better proposals and better selling new products increase our competitive advantage and thus ABC revenue and profi ts. Defi nition: Competitive advantage is the value-based uniqueness a fi rm achieves versus its competitors. Competitive advantage has “three generic strategies: cost leadership, differentiation, and focus.” Ref. 1. ABC uses a differe

Description of Tools

ValueBoard: A visual mapping business-to-technology road map that helps maximize the alignment between the investment and busi-ness goals of the fi rm. PayoffCard: A benefi t profi le method of organization that helps focus on the contribution of a specifi c payoff area. Value Ladder: A visual tool for exploring the cause-and-effect relation-ships

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