Who is the target market for fitness centers?
People who want to improve their fitness levels This segment of the target market for fitness centers is usually interested in cardiovascular exercises and weight training. They look for ways to increase their endurance and strength and see the gym as a way to achieve these objectives. Many of these people may have tried working out at home.
What is the target market for Health and wellness?
This segment of the target market for health and wellness is made up of people who are getting older and want to age gracefully. They might be concerned about their physical appearance, health, or mental abilities. They may start doing yoga, tai chi, or other forms of exercise to stay physically active.
What is the value of the wellness industry?
In recent years, more people around the world have begun to recognize the importance of wellness – a trend which has seen the value of the industry increase year-on-year. In 2015, the market size of the global wellness industry amounted to more than 3.7 trillion U.S. dollars.
What are the different segments of the wellness industry?
The various segments making up the wellness industry are diverse and include, among others, healthy eating and weight loss, fitness, alternative medicine and the spa industry. The spa industry in the United States generated 16.3 billion U.S. dollars in revenue from more than 21 thousand locations in 2015.
European Health & Fitness Market Report 2019