Do memes have a social impact?
The work by [12] examines the social impact, both positive and negative, of memes as a new form of communication and concludes that Internet memes are often very influential and affect people in various ways that may not be immediately apparent. ...
Are political internet memes a distinct meme genre?
The results of this study suggest that political internet memes are a distinct internet meme genre, with characteristics operating in line with other humorous political media, and should be studied for effects separately or as distinguished from non-political memes.
Do internet memes generate consumer engagement?
... Properly deployed Internet memes can generate significant consumer engagement. However, due to inadequate understanding of Internet meme culture, advertisers' attempts to reverse engineer Internet memes to appeal to the youth sometimes face backlash (Holland 2020).
What is the purpose of memes?
On the other hand, becoming a meme could also lead to Internet fame, as in the “Overly Attached Girlfriend,” who embraced her popularity as the creepy girlfriend, or “Damn Daniel, Back At It With The White Vans,” who received attention from Ellen Degeneres. It seems that the purpose of memes is to bring people together.
Meme Culture: Its Effects on Society