What have we learned about Toyota's recall crisis?
Toyota’s Recall Crisis: What Have We Learned? In August, 2009, the improper installation of an all-weather floor mat from an SUV into a loaner Lexus sedan by a dealer led to the vehicle’s accelerator getting stuck, causing a tragic, fatal accident and launching the most challenging crisis in Toyota’s history.
What is Toyota's crisis communication style?
Toyota’s crisis communication focused on defense and future action and denoted a male-specific communication style. The media covered General Motors crisis mainly from the perspective of corrective action. Toyota’s crisis coverage focused predominantly on responsibility attribution.
How did the Toyota crisis affect the global automotive industry?
Though the crisis was only related to Toyota, it affected the global automotive industry because it made the customers over concerned about their safety and they would no longer relate their security to brand image. The various issues and problems of Toyota Motor Corp are listed above in the report.
What was the employee relationship crisis at Toyota?
However, like any company, Toyota does have its fair share of problems and mishaps to deal with, from the 1950 near collapse, to the US gas pedal recalls during 2009–2011. This post will discuss the employee relationship crisis at Toyota around 1990 and Toyota’s countermeasures. During the late 1980s the Japanese economy was booming.
The Toyota recall crisis: Media impact on Toyotas corporate brand