How do I find a breakdown between Twitter and Twitter audience platform?
Breakdown by placement: Navigate to "Breakdown: Placement" and click on "Placement" or "Placement + Daily". The dashboard will show a breakdown between Twitter and Twitter Audience Platform delivery for each level of the campaign structure: funding sources, campaigns, ad groups, and ads.
Where can I display Twitter Ads?
There are several places where Twitter ads can be displayed. This is set at the line item using the placements parameter. The possible values are: All placements with TAP_ are granular options for the PUBLISHER_NETWORK. The enums page has more details. The line item’s product_type and objective determine which placements are allowed.
How do Twitter Ads work?
Like most social media platforms, Twitter runs its ads on an auction system. You set the bid you’re willing to pay for a certain action, as well as a daily budget for your campaign. If someone performs a different action from your objective, you don’t have to pay.
What is a promoted AD on Twitter?
Formerly known as Promoted Tweets, Promoted Ads on Twitter look a lot like regular Tweets. What’s different is that an advertiser is paying to display the content to people who are not already following that advertiser on Twitter. Like ordinary Tweets, they can be liked, retweeted and commented on.