What are the effects of quality and satisfaction on Beha- vioral intentions?
Both quality and satisfaction had signi?cant indirect effects on both domains of beha- vioral intentions with the stronger linkage being with loyalty to the festival.
How many items are used to operationalize behavioral intentions?
Seven items adapted from the scale developed by Zeithaml et al (1996) were used to operationalize behavioral intentions. They were a priori assigned to the two domains of loyalty (?ve items) and will- ingness-to-pay more (two items).
Is there a difference between prospective and immediate intentions?
The concept of intention can do useful work in psychological theory. Many authors have insisted on a qualitative difference between prospective and intentions regarding their type of content, with prospective intentions generally being more abstract than immediate intentions.