How much is the baby and young children's apparel market worth?
A paid subscription is required for full access. This statistic shows the value of the baby and young children's apparel market in the United States from 2014 to 2020. In 2020, the U.S. baby and young children's clothing market was valued at approximately 24 billion U.S. dollars.
Is gender-neutral clothing trending in the kidswear market?
Gender-neutral clothing is trending in the kidswear market. Manufacturers are focusing on launching gender-neutral apparel and boosting their product sales worldwide. For instance, In June 2021, Pascun launched a new category, Pascun Kids, on their website and special pop-up shops.
Why are children's apparel products becoming more popular?
The increasing number of newborns worldwide has led to an increase in demand for kids apparel products, resulting in parents increasing their clothing-related consumption. Significant progress has been made in reducing child mortality worldwide, which has positively impacted the growth of the children's apparel market.
Why are children's clothes made of cotton?
Kid’s apparel is mainly made of cotton as it is easy to wash and has less shrinkage and color fading. Parents also love the soft, natural feel of cotton for their children. Demographic change is one of the most important drivers for the children's clothing market.
CASE STUDY: TOYS “R” US1