PDF google adwords guide PDF

Google Adwords Guide

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AdWords Fundamentals - Impawacom

AdWords Fundamentals - Impawa com

• What Is Google Ads?

  Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pay per click or impression (CPM) on an ad. Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business who’re searching for products and services like the ones you offer. Wit...

• Google Ads Best Practices

  If you’ve tried unsuccessfully to advertise on Google, don’t give up. There are many reasons why your Google Ads could be underperforming. But, first, let’s cover some standard Google Ads best practices.

• How Does Google Ads Work?

  Google Ads displays your ad to potential leads or customers who are interested in your product or service. Advertisers bid on search terms, or keywords, and the winners of that bid are placed at the top of search results pages, on YouTube videos, or on relevant websites, depending on the type of ad campaign selected. Many factors impact your abilit...

• How to Use Google Ads

  Convinced that you should start using Google Ads? Good. Getting started is simple, but requires a few steps. Here’s a step-by-step guide for setting up your first campaign on Google Ads.

• Google Ads Bidding Strategies

  Once you’ve set up your ad campaigns and have tracking in place, it’s time to start bidding. Remember, your ability to rank in Google Ads depends on how you bid. While your bid amount will depend on your budget and goals, there are a few strategies and bid settings you should be aware of when launching your paid campaign.

• Additional Resources to Optimize Your Google Ads

  Your ad copy and headline is not the only component that will make your paid campaign successful. Getting a user to click is only the beginning … they should arrive on a landing page that’s optimized for conversion and then be taken to a Thank Youpage that tells them what to do next. If you want your Google Ads to produce qualified leads and custom...

• Google Ads Tips

  Now that you know how to use and set up a Google Ad campaign, here are a few short tips or best practices to follow to help you create successful campaigns. We’ve covered these at length throughout this post, but their importance can’t be overstated. Use this as a checklist you can refer to again and again.