•To recognize different advertising techniques •To understand the qualities of a good ad •To create an original ad using the techniques and the four qualities of a good ad •To think critically about how ads are created and how ads target teenagers
Advertising Lesson Plan – Teacher’s Notes Designed to elicit your participant’s creative side, this lesson focuses on communication and reading The participants look at a variety of tasks related to advertising and then create their own advertising campaign at the end of the lesson Slogan Logo Brand Name Image Poster
Advertising Fun for Everyone Worksheet Student Name _____ Date _____ Create an ad describing a popular place at the turn of the century It can be an amusement park, a seaside resort, a national park, or another type of place Your task is to get people
ADVERTISING WORKSHEET Use this checklist to plan your outreach for this opening JO # _____ Job Title _____ General Advertising Plan ~These options will generate a competitive applicant pool for the majority of our job openings ~
Advertising All Around Us Level: Grades 5 and 6 About the Author: Marie Buisson, Toronto, Ont LESSON PLAN Overview This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives The unit will focus on three key media literacy concepts:
Techniques in Advertising Understanding persuasive techniques can help you evaluate the messages that surround you and identify misleading information HERE’S HOW Strategy 1: Consider the message and the audience The obvious goal of most ads is to get you to buy a product or “buy into” an idea When you understand the message
Look at these words Label each word 1 for ‘advertising media’, 2 for ‘methods of advertising’ or 3 for ‘verbs to do with advertising’ advertorials 2 banner ads billboards (AmE)/ hoardings (BrE) cinema commercials communicate endorse exhibitions free samples Internet leafl ets/fl yers outdoor advertising place point-of-sale pop-ups
Persuasive Techniques in Advertising The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos Pathos: an appeal to emotion An advertisement using pathos will attempt to evoke an emotional response in the consumer Sometimes, it is a positive emotion such as
Persuasive Advertising is a guide for all who create or evaluate advertisements—for people in advertising agencies and advertising research companies, for those who hire agencies, and for those in companies that do their own advertising The basic proposition is that evidence-based advertising principles underlie persuasion
the fact that advertising is the dominant storytelling force of our time Over the past 100 plus years, more thought, more effort, more creativity, more time, more attention to detail and more overall money has gone into advertising than any other campaign in human history to mold consciousness The result has been a non-stop flow of
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Advertising - ESL Right Now
advertising and how the picture is used in the advert As a secondary task, ask the participants to come up with a slogan for each picture This should take about 10 minutes Encourage the participants to be as creative as possible These are not real adverts so there are no real answers, but it’s great to hear the participant’s ideas Review the answers as a class and correct language Taille du fichier : 552KB
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EnglishClubcom Advertising EnglishClub
parts of working in advertising? > H Discuss the following statement Having a good product is not as important as having an eye-catching logo and a memorable slogan or catchy jingle > I Discuss what you think was wrong with the following advertising campaigns • A hair products company advertised new styling tongs with the name ‘Mist’ They sold well all over the world but were not a
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TEFLnet Advertising EnglishClubcom Teachers Notes
Answers: 1 advertising 2 advertise 3 advertising (not ‘advertisements’ because the verb is ‘is’, not ‘are’) 4 advertised 5 advertisements/adverts 6 advertisement/advert Students work in pairs or small groups Monitor, especially for pronunciation of target vocabulary Monitor Stop the activity Elicit feedback You could do this exercise as an open class discussion Answers
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Reading job adverts learner’s worksheet
Worksheet 5: Can you remember the new words? part-time apply for a job salary full-time experience work before now _____ the money you get for working _____ fill in a form because you want a job _____ a job for the whole week (5 days or 40 hours) _____ a job for some of the week (2/3 days or 20 hours ) _____ Author: dotpowell Created Date: 4/25/2014 3:03:12 PM
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Advertising survey lesson - Eslflow
5""sample"questions"about""advertising""and"brands 1 Can you name a brand of bag? Why do you know it ? 2 Do TV ads annoy you? For example ? 3 Which ads do you look at or listen to the most? a) TV b) Internet c) Newspaper d) other 4 What do you think about Google as a brand ? 5 Do you have any negative thoughts when you think about Toyota ? Advertising survey & speaking lesson eslflow com
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unit 5 Advertising - Pearson
2 Advertising companies spend a lot of money on creating clever slogans / posters / exhibitions that are short and memorable, such as the message for Nike: ‘Just do it’ 3 Celebrity exhibition / research / endorsement is a technique that is very popular in advertising at the moment 4 If news about a product comes to you by word of mouth / the press / the Internet, someone tells you about
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Advertisement storyboard worksheet - TeachingEnglish
Advertisement storyboard Say cheese With the Pixus 2000 Amazing _____ with this simple and easy to carry digital _____ from Pixus You’ll get the sharpest images even when your subject is moving
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TeachingEnglish Lesson plans
advertising and to be ready to report these back to the group, often at this stage, we don’t have a lot of spare time, and the final activity will require preparation in order to be truly effective • When I hear the students’ verdicts I often find they miss the point, which is fine of course, not least as at this stage of the lesson they generally express their views very eloquently Taille du fichier : 34KB
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Advertisingandpromotion - Linguahousecom
PH O T O C O P I A B L E Advertisingandpromotion A A A A BUSINESSVOCABULARY 3 Advertisingandpromotionphrases Inpairs,matchtheanswerstothequestions 1 Wetargetyoungadultswitha
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Branding vocabulary - Eslflow
Branding vocabulary sample answers 1 Every brand needs a target audience 2 Our slogan is “100 organic” 3 We can improve our brand image if we are best on price, quality and service