Your advertising goal should also impact your choice of platform. Facebook is best for getting website clicks or views/engagement for written content. Instagram is great for boosting brand awareness with visuals.
Why is Facebook better than Instagram for marketing?
Facebook also has a much higher CTR for its ad campaigns. In fact, Facebook has the highest CTR overall—3.06% on average—compared to Instagram's, which is 0.68%. Having a low CPC and high CTR isn't the be-all and end-all, however. You need those clicks to be high value too.
Are Facebook ads cheaper than Instagram ads?
If you choose an objective that supports Instagram when you create your ad, your placements will automatically include Instagram. It's a good idea to run ads on both Facebook and Instagram for the following reasons: Optimized delivery: Our delivery system works best with more people to choose from.