## What represents an exact match keyword?

**A keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword**. Exact match gives you the most control over who sees your ad, but reaches fewer searches than both phrase and broad match.

## What is exact match symbol?

The correct syntax for writing exact match keywords is by adding **square brackets ( [ ] ) around the phrase**.

## What are 3 keyword match types?

Phrase Searches\n\n You can search for an exact phrase or name in the following ways: **By enclosing the phrase in quotation marks**. The search appliance only returns documents that include the exact phrase you entered.

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