What is the role of marketing in the economic development?
Marketing can also, by playing a developmental role, facilitate the transformation of an economic and social system by helping to control changes in production and demand. Finally, marketing can promote economic development so that it corresponds to a society's values.
What are the roles of marketing in economic development of Nigeria?
It can be said that a market is the process by which the prices of goods and services are established. Markets facilitate trade and enable the distribution and allocation of resources in a society.
Is there a relationship between marketing and economic development?
marketing in the economic development process is illustrated in a review of the comparative marketing literature by Barksdale and Anderson [4]. During the 1960s, interest emerged in this field, as evidenced by a number of articles and the publication of the 1965 AMA proceedings under the title "Marketing and Economic Development".
What is the role of marketing in the development process?
Marketing, as provided by Drucker (1985), is an important 'multiplier of development as it contributes to mobilizing latent economic energy, enables economic integration, and resource and asset utilization to capacity'. ...
What is the role of marketing in macroeconomics?
The marketing is considered as the process through which economy is integrated into society to serve human needs (Alex, 2005). Therefore, in macroeconomic, marketing has been holding a crucial position in promoting development and economic growth in almost all countries (Kawaku, 2014). ... ...