What are digital channels?
- Video marketing.
- Email marketing.
- Content marketing.
- Social media marketing.
- Search engine optimization.
- Search engine marketing.
- Pay-per-click advertising.
- Display ads.
Digital channels, or online marketing channels – however you'd like to refer to them – are the avenues through which you communicate with your target audience on the web. Any means used for getting your product or service in front of your desired audience online can be considered a digital marketing channel.