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What is the difference between marketing and performance marketing?


Performance marketing is a strategy that is a part of digital marketing – marketing which involves using online channels. Digital marketing is a generic term which comprises a wide array of channels & strategies, whereas performance marketing can involve optimising these channels & strategies.
Basically, brand marketing is the slower burning, more emotional and enduring part of your marketing strategy while performance marketing is a fast short-term strategy that can be valuable for generating quick leads and sales.