What is soft power?
Soft power is the ability to obtain preferred outcomes by attraction rather than coercion or payment. This anecdotal comment recounts the origins of the concept as an analytical tool, and its gradual development as an instrumental concept used in political discourse in Europe, China and the United States.
Is soft power a cousin of the third face of power?
Lukes calls soft power ‘a cousin’ of his concept of the third face of power. I greatly admire his work and discussed the relation to the three faces of power in my 2011 work. Another interesting criticism was that soft power is not so soft and can include elements of coercion (Mattern 2005).
Did Nye's discussion of soft power make a difference?
As the Princeton political scientist Baldwin (2016) has recently written, “Nye’s discussion of soft power stimulated and clarified the thoughts of policy makers and scholars alike—even those who misunderstood or disagree with his views”. Perhaps that is all one can hope for.
Why is soft power important to European political elites?
In any event, the term soft power became politically useful to European political elites. Initially, the term was not used much by American political leaders. American political culture and rhetoric privileges toughness rather than softness.
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Joseph Nye
Soft Power in Global Politics explained in 60 Seconds
