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What is Focus Group Discussion (FGD)?

What is the focus group discussion?
A focus group discussion involves gathering people from similar. backgrounds or experiences together to discuss a specific topic of. interest.
It is a form of qualitative research where questions are. asked about their perceptions attitudes, beliefs, opinion or ideas.
What do you mean by FGD?
A Focus Group Discussion (FGD) is a method for collecting qualitative data that gathers community members together to discuss a specific topic.
Questions are open-ended, with the aim of stimulating an informal discussion and investigating people's views in more detail than is possible through a survey.
What is the main objective of the FGD?
FGDs can be used to explore the meanings of survey findings that cannot be explained statistically, the range of opinions/views on a topic of interest and to collect a wide variety of local terms._{13 jan. 2009}
A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign.
A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information.

What is an FGD? A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator.

What is Focus Group Discussion (FGD)?

What is the focus group discussion?

What do you mean by FGD?

What is the main objective of the FGD?